Attractive, accurate, and up-to-date images of buildings and businesses using commercial property photography is an part of business and property marketing. The photos captured through this type of commercial photography help give customers, owners, and prospective owners a clear ‘picture’ of how a single or multiple businesses or properties look, without having to initially visit the project site.
In this article you’ll see a collection of locations that were recently captured using commercial property photography for Voit Real Estate Services in San Diego, California. For each property location, photos of the properties were shot at series of locations and angles around the building perimeters. The resulting collection of photos were then edited to ensure best lighting and greatest visual impact, without altering the true appearance of the properties.
Commercial property photography is also an aspect of architectural photography because the process of capturing and preparing the images needs to be technically accurate as well as aesthetically pleasing. These points are important for several reasons. First, the commercial property photography must accurately represent what the buildings and their surrounds look like in order to help ensure no false information is presented to patrons, owners, or prospective owners,
Technical accuracy in commercial property photography also includes ensuring that that vertical and horizontal lines are perpendicular, and that vertical lines are straight up and down, and so on. In some cases the rule of how vertical and horizontal lines are represented may be treated with less importance in favor of producing a more dramatic image of a building. For example, shooting with the camera up at a building rather than perpendicular to it will give an image that depicts the building dramatically projecting upward. This type of shot is eye-catching and may in some cases be suitable for marketing purposes.
Creating aesthetically pleasing images are an essential part of commercial property photography. In addition to producing images where buildings appear to project up in dramatic fashion, attention also needs to be given to composition, color, and clarity. Composition is important in all aspects of photography, but in commercial or architectural photography this means showing certain features of a building, including the surrounding landscape, and even the sky. Color and clarity are important, too, because after all, a great picture is worth more than a thousand words.
Sometimes it’s necessary use more detailed post-shoot editing of photos to ensure that the picture and captured scene, or composition, look great. This additional editing is another professional photography service that I provide and it can be really worth the time and small additional cost. You can see how important the detailed post-shoot editing process is be by comparing these two before and after commercial property photography images. The editing for this image included adding more sky and less asphalt, even coloring of the green and around the building, and even coloring of the red curb.
Products for this ground-based, still photography shoot for Voit included several hundred high and low resolution images of a number of commercial properties in several business parks within San Diego, California. Images in two resolutions were provided for secure, unlimited download. Another product from the shoot is virtual photography for one of the building locations, giving an complete 360 degree horizontal and 180 degree vertical, spherical view of the building location. And a third product from is commercial property photography assignment is aerial photography.